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┌──────────────────────────────────────────────────────────────┐
│                                                              │
│                                                              │
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└──────────────────────────────────────────────────────────────┘

THE INTERNET

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

A FIFTY-YEAR HISTORY

BOOTING ARCHIVE

1969 ─── 2026

▓ TRANSMISSION 01 ▓

1969

ARPANET // FIRST NODE

UCLA → STANFORD  │  OCT 29, 1969  │  22:30 PST

Charley Kline tries to log in to a remote computer for the first time in history.

He typed L. It came through. He typed O. It came through. He typed G. The system crashed. The Internet's first message was "lo".
  [UCLA]━━━━━━━━━━━━━━[SRI]
    │                  │
    │                  │
   [UCSB]━━━━━━━━━━━[UTAH]      ── 4 NODES ──

▓ TRANSMISSION 02 ▓

1971

RAY TOMLINSON // @

At BBN in Cambridge, Ray Tomlinson sends the first networked email between two PDP-10s sitting next to each other.

He needs a symbol to separate user from host. He looks at his keyboard. He picks @ — a key that wasn't used for anything else.

  ┌──────────────────────────────────┐
  │  tomlinson @ bbn-tenexa          │
  │  ──────────────────────────      │
  │  > QWERTYUIOP                    │
  │                                  │
  │  "I sent a number of test        │
  │   messages to myself from        │
  │   one machine to the other."     │
  └──────────────────────────────────┘

─── ONE CHARACTER, FOREVER ───

▓ TRANSMISSION 03 ▓

1973 — 1983

CERF & KAHN // TCP/IP

Vint Cerf and Bob Kahn design a protocol for networks of networks — packet-switched, decentralized, layered.

JAN 1, 1983 — "FLAG DAY". ARPANET cuts over from NCP to TCP/IP overnight. The internet, technically, begins.

─── A NETWORK OF NETWORKS ───

▓ TRANSMISSION 04 ▓

1989 — 1991

BERNERS-LEE // CERN

Tim Berners-Lee writes a memo titled "Information Management: A Proposal." His boss writes on it: "vague, but exciting."

  ┌─────────────┐    ┌─────────────┐    ┌─────────────┐
  │    HTML     │    │    HTTP     │    │     URL     │
  │  ─────────  │ ── │  ─────────  │ ── │  ─────────  │
  │  documents  │    │  transport  │    │  addresses  │
  └─────────────┘    └─────────────┘    └─────────────┘

The first website goes live in December 1990. It is about itself: a page explaining what the World Wide Web is.

▓ TRANSMISSION 05 ▓

1993

MOSAIC // NCSA

Marc Andreessen and Eric Bina release Mosaic at the National Center for Supercomputing Applications.

It puts images inline with text. It runs on Windows, Mac, X. The web becomes visible to civilians.

▓ TRANSMISSION 06 ▓

1994 — 1995

THE GOLD RUSH

  • 1994 ── Yahoo! founded by Jerry Yang & David Filo
  • 1994 ── Amazon founded as an online bookstore
  • 1995 ── eBay founded (originally "AuctionWeb")
  • AUG 9 1995 ── Netscape IPO. $28 → $75 in one day.

A company with $17M in revenue is suddenly worth $2.9 billion. Wall Street has discovered the web.

  $$$ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ↑↑↑

▓ TRANSMISSION 07 ▓

2000

DOT-COM // CRASH

Pets.com. Webvan. Boo.com. Kozmo. The graveyard fills.

The NASDAQ falls 78% from peak by October 2002. $5 trillion in market value evaporates.

The infrastructure remains. Dark fiber is laid. The survivors learn.

▓ TRANSMISSION 08 ▓

2004 — 2007

WEB 2.0 // PLATFORM ERA

  • 2004 ── Facebook launches at Harvard
  • 2005 ── YouTube uploads its first video ("Me at the zoo")
  • 2006 ── Twitter, AWS S3, the API economy begins
  • JAN 2007 ── iPhone announced. Internet goes in your pocket.

The user becomes the product. The page becomes the feed. The browser becomes a runtime.

─── READ → WRITE → SCROLL ───

▓ TRANSMISSION 09 ▓

2010s

MOBILE // SOCIAL // SURVEILLANCE

The decade of consolidation. Five companies — Apple, Amazon, Google, Microsoft, Meta — capture the bulk of attention, infrastructure, and value.

  ┌──────────┬──────────┬──────────┬──────────┬──────────┐
  │   AAPL   │   AMZN   │   GOOG   │   MSFT   │   META   │
  │  ▓▓▓▓▓▓  │  ▓▓▓▓▓   │  ▓▓▓▓▓▓  │  ▓▓▓▓▓   │  ▓▓▓▓    │
  └──────────┴──────────┴──────────┴──────────┴──────────┘

Snowden, 2013. Cambridge Analytica, 2018. The cost of "free" comes due. The open web shrinks. Apps replace pages.

▓ TRANSMISSION 10 ▓

2022

GENERATIVE AI // CHATGPT

NOV 30, 2022  │  100M USERS IN 2 MONTHS

A model trained on the open web — Wikipedia, Common Crawl, Reddit, GitHub, books, papers — speaks back in fluent English.

The web becomes both training data and competitor. Search begins to dissolve. Every interface becomes a chat box.

  > THE WEB ───────► THE CORPUS ───────► THE MODEL ───────► ?

▓ TRANSMISSION 11 ▓

WHAT SURVIVED

  ┌──────────────────────────────────────────────────────┐
  │                                                      │
  │       THE PROTOCOLS SURVIVED.                        │
  │                                                      │
  │       THE PLATFORMS CONSUMED.                        │
  │                                                      │
  └──────────────────────────────────────────────────────┘

TCP/IP, DNS, HTTP, SMTP — built by committee, owned by no one — are still doing their jobs sixty years later.

The applications layered on top — walled, captured, monetized — change every decade. The pipes underneath do not.

─── ROUGH CONSENSUS & RUNNING CODE ───

▓ END OF TRANSMISSION ▓

              ╭─────────────╮
           ╭──╯  ▒▒▒▒▒▒▒▒▒  ╰──╮
         ╭─╯  ▒▒▒▒▒▒    ▒▒▒▒▒▒  ╰─╮
        │  ▒▒▒    ╲____╱    ▒▒▒  │
        │ ▒▒    __╱    ╲__    ▒▒ │
        │ ▒▒   ╱  ARPA   ╲   ▒▒ │
        │  ▒▒ ╲   1969   ╱ ▒▒  │
        │   ▒▒ ╲________╱ ▒▒   │
         ╰─╮  ▒▒▒▒    ▒▒▒▒  ╭─╯
           ╰──╮  ▒▒▒▒▒▒▒  ╭──╯
              ╰─────────────╯
        ╲      ╲    │    ╱      ╱
         ╲      ╲   │   ╱      ╱
          ╲──────╲──┴──╱──────╱
                 ━━━━━━━

FURTHER VIEWING

YOUTUBE // TIM BERNERS-LEE & THE WEB

youtube.com/results?search_query=tim+berners-lee+web

CONNECTION TERMINATED